Taking Your skiing to the next level.

That's The Wagner Custom Way.

Next level skis that Take skiing to the next level.

That's The Wagner Way.

Our Story

After a career designing custom golf clubs, Pete Wagner decided skiers deserved customization options. He coded software to analyze thousands of ski designs then output a custom ski – from materials to shape – for any skier.

Our Story

After a career designing custom golf clubs, Pete Wagner decided skiers deserved similar customization options. He coded software to analyze thousands of ski designs then output a custom ski – from materials to shape – for any skier.

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Our Shop

Peter Wagner rallied a team of engineers, ski bums, woodworkers, and designers in 2006 to build Wagner Custom Skis into the company it is today. The shop began in an old gas station in Placerville, Colorado before moving to Mountain Village Plaza in Telluride, where each ski is handmade by our dedicated team.

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Our People

Wagner Custom Skis doesn’t just hire people to manufacture skis. Every employee is passionate about honing their own skills when it comes to building and using their Wagner skis (or snowboards). Wagner Custom Skis are designed, developed, and built by skiers, for skiers.

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Our Promise

All Wagner Custom Skis come with our promise: You will love them. If our build was off, we’ll head back to the drawing board with you to redesign and rebuild your personalized skis.

Our Process

step 1: Skier DNA

We begin our Wagner Custom Ski fitting process by listening to you. We ask information that informs us what type of skier you are, what skis you’ve liked in the past, your weight, height, age, what type of snow you imagine using them on, and other identifying information.

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Our Process

step 2: Consultation With a Ski Designer

Our expert Wagner Custom Skis staff will talk with you on the phone. This gives us a more intimate look at your skiing priorities, and provides additional information for our custom algorithm to optimize combinations of shape, camber, rocker, flex, and materials. Additionally, we also explore topsheet graphics options with you.

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Our Process

Step 3: We Build Your Skis.

The Wagner Custom Skis design-and-build process blends 21st century technology with old-world craftsmanship. Our experienced designers outline every detail of your custom skis before they are precision crafted using our computer-controlled milling machines. They’re custom tuned to meet your skiing style, and mounted with the bindings of your choice. You can track your skis through our manufacturing process as you look forward to enjoying the best skis of your life.

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Our Process

step 4: Enjoy Your New Skis.

Wagner Custom Skis offers a 100% satisfaction, replace-or-refund guarantee. If you don’t love the way your new skis feel on the snow, we’ll make it right with a complete rebuild or refund.

And our job isn’t done when your skis are delivered, because we offer a full menu of custom tune, repair, and refurbishing services to keep your Wagner Custom Skis performing like new for years to come.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla nec lorem ac erat pulvinar rhoncus. Vivamus dictum ornare mauris eget bibendum. In mattis tincidunt volutpat. Cras consequat, risus sit amet lobortis hendrerit, justo quam elementum enim, eget sagittis mi massa in orci. Nunc bibendum libero purus, ac gravida nulla molestie id.

OUR STORY

After a career designing custom golf clubs, Pete Wagner decided skiers deserved similar customization options. He coded software to analyze thousands of ski designs then output a custom ski – from materials to shape – for any skier.

OUR SHOP

Peter Wagner rallied a team of engineers, ski bums, woodworkers, and designers in 2006 to build Wagner Custom Skis into the company it is today. The shop began in an old gas station in Placerville, Colorado before moving to Mountain Village Plaza in Telluride, where each ski is handmade by our dedicated team.

OUR PEOPLE

Wagner Custom Skis doesn’t just hire people to manufacture skis. Every employee is passionate about honing their own skills when it comes to building and using their Wagner skis (or snowboards). Wagner Custom Skis are designed, developed, and built by skiers, for skiers.

OUR PROMISE

All Wagner Custom Skis come with our promise: You will love them. If our build was off, we’ll head back to the drawing board with you to redesign and rebuild your personalized skis.

Our Process

Step 1: SKIER DNA

We begin our custom fitting process by listening to you. We ask information that informs what type of skier you are; like what skis you currently use or have demo'd, your weight/ height/ age, what type of snow you imagine using them on, and other identifying information.

Our Process

Step 2: CONSULTATION WITH A SKI DESIGNER

Spend 30 minutes on the phone our expert staff. This gives us a more intimate look at your skiing requirements, and our custom algorithm allows us to give you real input into your optimal combination of shape, camber, rocker, flex, and materials. We will also go through stock graphic options or set you up with one of our topsheet designers.

Our Process

Step 3: WE BUILD YOUR SKIS.

Wagner’s design-and-build process blends 21st century technology with old-world craftsmanship. We use computer-controlled milling machines to craft with precision, while our experienced designers inspect and perfect every inch of your skis. They're tuned to World Cup standard, and mounted with the bindings of your choice. You can track the manufacturing process and your skis will be snow ready, so you can drop them onto the snow and step aboard — for the ride of your life.

OUR PROCESS

STEP 4: SKI THEM HARD.

Wagner offers a 100 percent replace-or-refund guarantee. So there’s no risk. If you don’t love the way your new skis feel on the snow, we’ll make it right with a complete rebuild or refund.

And our job isn’t done when your skis are delivered, because we offer a full menu of custom tune, repair and refurbish services to keep your skis in top-performance condition for years to come.

Benefits of Wagner Custom Skis

Our ability to customize every aspect of ski design makes for the best skiing. For more information read our Buyer's Guide.

Have More Fun More Often

Get in longer days, more days, and less breaks with Custom Wagner Skis.

Experience More Comfort

Remove unnecessary strain on knees, ankles, and hips with custom skis.

A Smarter Ski Purchase

No wasted time demoing skis, and shipping to you anywhere in the world.

Get Exactly What You Want

Dreaming of skis that no longer exist? We can redesign them to ski the same, but last longer.

Meaningful Topsheet Graphic

From photos to famous artwork, we design your topsheets to show off your favorite things from the slopes.

Improve at a Faster Rate

Custom geometry makes our skis meet you at your level- making it easier to improve quickly.

Made For Everyone

No matter age, level, or terrain preference, we can design your perfect ski.

Any Snow, Anywhere

Skis for ice to powder to groomers, delivered anywhere worldwide.

Made for Everyone

No matter age, level, or terrain preference, we can design your perfect ski.

Any Snow, Anywhere

Wagner Custom designs skis to handle groomers, powder, ice, and anything in between.

Have More Fun More Often

Wagner Custom Skis allow you to ski longer days, more often, with less breaks.

Experience More Comfort

Remove unnecessary strain on knees, ankles, and hips with custom skis.

Any Snow, Anywhere

Wagner Custom designs skis to handle groomers, powder, ice, and anything in between.

Have More Fun More Often

Wagner Custom Skis allow you to ski longer days, more often, with less breaks.

Experience More Comfort

Lessen strain on knees, ankles, and hips with custom skis.

A Smarter Ski Purchase

No wasted time demoing skis, and shipped anywhere in the world.

Have More Fun More Often

Wagner Custom Skis allow you to ski longer days, more often, with less breaks.

Experience More Comfort

Lessen strain on knees, ankles, and hips with custom skis.

A Smarter Ski Purchase

No wasted time demoing skis, and shipped anywhere in the world.

Get Exactly What You Want

Missing a pair of old skis? We can replicate and enhance them to your needs.

Experience More Comfort

Lessen strain on knees, ankles, and hips with custom skis.

A Smarter Ski Purchase

No wasted time demoing skis, and shipped anywhere in the world.

Get Exactly What You Want

Missing a pair of old skis? We can replicate and enhance them to your needs.

Meaningful Topsheet Graphic

From photos to famous artwork, we design your topsheets to show off your favorite things from the slopes.

A Smarter Ski Purchase

No wasted time demoing skis, and shipped anywhere in the world.

Get Exactly What You Want

Missing a pair of old skis? We can replicate and enhance them to your needs.

Meaningful Topsheet Graphic

From photos to famous artwork, we design your topsheets to show off your favorite things from the slopes.

Improve YouR Skiing

Wagner Custom Skis match your skiing preferences so you can quickly improve your skills.

Get Exactly What You Want

Missing a pair of old skis? We can replicate and enhance them to your needs.

Meaningful Topsheet Graphic

From photos to famous artwork, we design your topsheets to show off your favorite things from the slopes.

Improve YouR Skiing

Wagner Custom Skis match your skiing preferences so you can quickly improve your skills.

Made for Anyone and Everyone

No matter age, level, or terrain preference, we can design your perfect ski.

Meaningful Topsheet Graphic

From photos to famous artwork, we design your topsheets to show off your favorite things from the slopes.

Improve YouR Skiing

Wagner Custom Skis match your skiing preferences so you can quickly improve your skills.

Made for Anyone and Everyone

No matter age, level, or terrain preference, we can design your perfect ski.

Any Snow, Anywhere

Wagner Custom designs skis to handle groomers, powder, ice, and anything in between.

Improve YouR Skiing

Wagner Custom Skis match your skiing preferences so you can quickly improve your skills.

Made for Anyone and Everyone

No matter age, level, or terrain preference, we can design your perfect ski.

Any Snow, Anywhere

Wagner Custom designs skis to handle groomers, powder, ice, and anything in between.

Have More Fun More Often

Wagner Custom Skis allow you to ski longer days, more often, with less breaks.

Made for Everyone

No matter age, level, or terrain preference, we can design your perfect ski.

Any Snow, Anywhere

Wagner Custom designs skis to handle groomers, powder, ice, and anything in between.

Have More Fun More Often

Wagner Custom Skis allow you to ski longer days, more often, with less breaks.

Any Snow, Anywhere

Wagner Custom designs skis to handle groomers, powder, ice, and anything in between.

Have More Fun More Often

Wagner Custom Skis allow you to ski longer days, more often, with less breaks.

Experience More Comfort

Lessen strain on knees, ankles, and hips with custom skis.

Have More Fun More Often

Wagner Custom Skis allow you to ski longer days, more often, with less breaks.

Experience More Comfort

Lessen strain on knees, ankles, and hips with custom skis.

A Smarter Ski Purchase

No wasted time demoing skis, and shipped anywhere in the world.

Experience More Comfort

Lessen strain on knees, ankles, and hips with custom skis.

A Smarter Ski Purchase

No wasted time demoing skis, and shipped anywhere in the world.

Get Exactly What You Want

Missing a pair of old skis? We can replicate and enhance them to your needs.

A Smarter Ski Purchase

No wasted time demoing skis, and shipped anywhere in the world.

Get Exactly What You Want

Missing a pair of old skis? We can replicate and enhance them to your needs.

Meaningful Topsheet Graphic

From photos to famous artwork, we design your topsheets to show off your favorite things from the slopes.

Get Exactly What You Want

Missing a pair of old skis? We can replicate and enhance them to your needs.

Meaningful Topsheet Graphic

From photos to famous artwork, we design your topsheets to show off your favorite things from the slopes.

Improve YouR Skiing

Wagner Custom Skis match your skiing preferences so you can quickly improve your skills.

Meaningful Topsheet Graphic

From photos to famous artwork, we design your topsheets to show off your favorite things from the slopes.

Improve YouR Skiing

Wagner Custom Skis match your skiing preferences so you can quickly improve your skills.

Made for Anyone and Everyone

No matter age, level, or terrain preference, we can design your perfect ski.

Improve YouR Skiing

Wagner Custom Skis match your skiing preferences so you can quickly improve your skills.

Made for Anyone and Everyone

No matter age, level, or terrain preference, we can design your perfect ski.

Any Snow, Anywhere

Wagner Custom designs skis to handle groomers, powder, ice, and anything in between.

Custom GRaphics

Explore the possibilities.

Testimonials & Media

From design inception to the perfect powder day, we'll take care of you every step of the way. But don't just take it from us...

I didn’t think I was ready for Wagner Skis just being an intermediate-advanced skier, but they’ve transformed my skiing and confidence. My skiing experience has become more efficient and enjoyable. It’s like my skis have innate intelligence responding to me; rather than me forcing the ski to perform. Thank you Wagner Team!

Audrey Marnoy

I believe! Got my custom skis last year and can’t take them off. My powder skis, my race skis both retired. The whole process is a great experience. They made my skis right to my needs. Fun is the word. I also got the exact colors and graphics. I really encourage anyone who has ever wondered why skis can’t be their best to contact Wagner and create YOUR skis.

David Lumley

I didn’t think I was ready for Wagner Skis just being an intermediate-advanced skier, but they’ve transformed my skiing and confidence. My skiing experience has become more efficient and enjoyable. It’s like my skis have innate intelligence responding to me; rather than me forcing the ski to perform. Thank you Wagner Team!

Audrey Marnoy

I believe! Got my custom skis last year and can’t take them off. My powder skis, my race skis both retired. The whole process is a great experience. They made my skis right to my needs. Fun is the word. I also got the exact colors and graphics. I really encourage anyone who has ever wondered why skis can’t be their best to contact Wagner and create YOUR skis.

David Lumley

The team at Wagner Custom Skis could not be more awesome!! From the start, the whole team is invested in creating and designing the most perfect fit for your new skis. Whether you enjoy hitting the groomers or the trees, Wagner Skis will design skis that are best suited to your ski ability and style. Super pumped with my new skis thanks to Pete and his dedicated team out in Telluride!!

James Parmalee

I believe! Got my custom skis last year and can’t take them off. My powder skis, my race skis both retired. The whole process is a great experience. They made my skis right to my needs. Fun is the word. I also got the exact colors and graphics. I really encourage anyone who has ever wondered why skis can’t be their best to contact Wagner and create YOUR skis.

David Lumley

The team at Wagner Custom Skis could not be more awesome!! From the start, the whole team is invested in creating and designing the most perfect fit for your new skis. Whether you enjoy hitting the groomers or the trees, Wagner Skis will design skis that are best suited to your ski ability and style. Super pumped with my new skis thanks to Pete and his dedicated team out in Telluride!!

James Parmalee

The team at Wagner Custom Skis could not be more awesome!! From the start, the whole team is invested in creating and designing the most perfect fit for your new skis. Whether you enjoy hitting the groomers or the trees, Wagner Skis will design skis that are best suited to your ski ability and style. Super pumped with my new skis thanks to Pete and his dedicated team out in Telluride!!

James Parmalee

FINALLY!!! These skis have met my every expectation. I wanted a versatile, lightweight ski and I got it. Bumps, trees, on/off piste, powder, they do it all. Working with the Wagner team was an easy and good experience, not to mention their professionalism. I highly recommend Wagner and can’t wait to start working with the Wagner team again on a pair of backcountry skis!

Matt King

FINALLY!!! These skis have met my every expectation. I wanted a versatile, lightweight ski and I got it. Bumps, trees, on/off piste, powder, they do it all. Working with the Wagner team was an easy and good experience, not to mention their professionalism. I highly recommend Wagner and can’t wait to start working with the Wagner team again on a pair of backcountry skis!

Matt King

If you want the absolute best ride / performance boards possible then you have found them. You might be thinking of the cost… My Wag’s replaced three sets: frontside carvers, all-mountain and pow. You figure each of those setups came in around 1K so I am still spending more than the Wag’s with far less performance. No matter what I put them in, they performed above my expectations. Best money I have ever spent.

T De Beers

FINALLY!!! These skis have met my every expectation. I wanted a versatile, lightweight ski and I got it. Bumps, trees, on/off piste, powder, they do it all. Working with the Wagner team was an easy and good experience, not to mention their professionalism. I highly recommend Wagner and can’t wait to start working with the Wagner team again on a pair of backcountry skis!

Matt King

Matt King

You might be thinking of the cost… My Wag’s replaced three sets: frontside carvers, all-mountain and pow. You figure each of those setups came in around 1K so I am still spending more than the Wag’s with far less performance. No matter what I put them in, they performed above my expectations. Best money I have ever spent.

T De Beers

If you want the absolute best ride / performance boards possible then you have found them. You might be thinking of the cost… My Wag’s replaced three sets: frontside carvers, all-mountain and pow. You figure each of those setups came in around 1K so I am still spending more than the Wag’s with far less performance. No matter what I put them in, they performed above my expectations. Best money I have ever spent.

T De Beers

I didn’t think I was ready for Wagner Skis just being an intermediate-advanced skier, but they’ve transformed my skiing and confidence. My skiing experience has become more efficient and enjoyable. It’s like my skis have innate intelligence responding to me; rather than me forcing the ski to perform. Thank you Wagner Team!

Audrey Marnoy

I didn’t think I was ready for Wagner Skis just being an intermediate-advanced skier, but they’ve transformed my skiing and confidence. My skiing experience has become more efficient and enjoyable. It’s like my skis have innate intelligence responding to me; rather than me forcing the ski to perform. Thank you Wagner Team!

Audrey Marnoy
 

I believe! Got my custom skis last year and can’t take them off. My powder skis, my race skis both retired. The whole process is a great experience. They made my skis right to my needs. Fun is the word. I also got the exact colors and graphics. I really encourage anyone who has ever wondered why skis can’t be their best to contact Wagner and create YOUR skis.

David Lumley

The team at Wagner Custom Skis could not be more awesome!! From the start, the whole team is invested in creating and designing the most perfect fit for your new skis. Whether you enjoy hitting the groomers or the trees, Wagner Skis will design skis that are best suited to your ski ability and style. Super pumped with my new skis thanks to Pete and his dedicated team out in Telluride!!

James Parmalee

If you want the absolute best ride / performance boards possible then you have found them. Pete will work with you until you are 100% satisfied. You might be thinking of the cost… My Wag’s replaced three sets: frontside carvers, all-mountain and pow. You figure each of those setups came in around 1K so I am still spending more than the Wag’s with far less performance. No matter what I put them in, they performed above my expectations. Best money I have ever spent.

T De Beers

FINALLY!!! These skis have met my every expectation. I wanted a versatile, lightweight ski and I got it. Bumps, trees, on/off piste, powder, they do it all. Working with the Wagner team was an easy and good experience, not to mention their professionalism. I highly recommend Wagner and can’t wait to start working with the Wagner team again on a pair of backcountry skis!

Matt King

Our Journal

Read more about our team and factory; or browse other notes on fitness, gear, and travel.

When Do You need New Skis?

There comes a time to say goodbye to every pair of skis.

Getting Great Skis

Choosing the best pair of new skis can be a daunting task.

The Factory Tour

Take a virtual tour of our Custom Ski factory.

Our Ski Buyer's guide

Learn the basics of designing custom skis.

When Do You need New Skis?

There comes a time to say goodbye to every pair of skis

Getting Great Skis

Choosing the best pair of new skis can be a daunting task.

The Factory Tour

Take a virtual tour of our Custom Ski factory.

Our Ski Buyer's guide

Learn the basics of designing custom skis.

Stay in Touch...

Check out new stock and custom graphics as well as what our friends are up to in the mountains via Instagram

Your Best Ski Days Are Ahead.

We Promise.

The Best Ski Days Are Ahead.

We Promise.

No Commitment

Unsure about Wagner Custom Skis? We’ll talk you through the process and answer any questions.


Our Guarantee

Love your skis. Or we'll head back to the drawing board or refund you. Simple as that.


Ship Anywhere

In 3-5 weeks we'll create the perfect skis and ship them to meet (or beat) you to your home or destination.